香港理工大学与新华都科技成立数字化营销人工智能联合实验室,聚焦消费行为预测、个性化推荐及智能零售解决方案。
观点网讯:8月15日,香港理工大学宣布,已与新华都科技股份有限公司签署合作备忘录,正式成立“数字化营销人工智能联合实验室”,开启双方在智能营销与人工智能领域的深度产学研合作。
该实验室将聚焦AI在消费行为预测、个性化推荐、内容生成及市场洞察等场景的创新应用。首个合作项目为AI驱动的品牌互动与智能零售解决方案。
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