奈飞宣布与亚马逊广告部门达成合作，为奈飞广告计划引入程序化购买服务，提升广告主投放效率。
观点网讯：9月11日，美国流媒体巨头奈飞宣布与亚马逊广告部门达成合作协议，为奈飞广告计划引入程序化购买服务。
此次合作将允许广告主通过亚马逊需求方平台（DSP）直接竞购奈飞广告库存，实现更精准、自动化的投放。奈飞表示，该服务将率先在北美市场推出，后续逐步扩展至其他区域。
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